Under Armour is one of the most widely recognized sporting apparel companies in the world. Countless professional sports are sponsored by Under Amour, as are multiple collegiate athletic programs.
The company prides itself on its ability to cloth the athlete in bitter cold or blistering heat. Under Armour’s mission has been to provide the world with technically advanced products engineered with superior fabric construction, exclusive moisture management, and proven innovation since its inception in 1996. The companies multiple awards show their employees passion for making the best has paid off. Some of the more recent awards include receiving the 11th Annual Webby Award in the category of “other advertising: email marketing”, Silver ADDY Award for Consumer Promotion and campaign of the year in 2005.
The founder and current CEO, Kevin Plank, is a former University o Maryland football player whose goal was to create a better t-shirt for athletes; one that would take perspiration off your skin rather than absorb it.
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